In addition to your [[EITT final presentation]], you are required to produce a 2 to 3-minute demonstration video. Think of this video as a dynamic, visual "day-in-the-life" story of your customer. Its primary purpose is to move beyond static slides and show your solution in action, making your value proposition tangible and memorable for the audience. The video should bring your business model to life by illustrating how a customer discovers, uses, and benefits from your product or service, effectively providing a proof-of-concept for your venture. Your video must tell a concise story. A highly effective structure is the "before and after" narrative. Begin by quickly establishing the problem: show a customer struggling with the specific pain point you have identified. Then, introduce your solution and demonstrate how it resolves their problem, creating a much-improved "after" scenario. This is your chance to showcase your [[minimum viable product]] or prototype. Whether you have a functioning app, a physical product, or even a detailed wireframe walkthrough, the video must demonstrate the core features and the user experience, allowing investors to see the product's value rather than just hear about it. While the story is important, the production process is what brings it to life. You should follow a structured [[video-making process]] that includes [[video pre-production]] (scripting and storyboarding), [[video production]] (recording), and [[video post-production]] (editing). High-end production quality is not the main goal; clarity, authenticity, and a professional tone are far more important. This video is a powerful asset that should be presented after your team's pitch.