title: "Business Model Generation" author: "Alexander Osterwalder and Yves Pigneur" published: "2010" publisher: "John Wiley & Sons" ISBN: "978-0470876411" ## Overview "Business Model Generation" is a comprehensive guide to creating innovative business models. Authored by Alexander Osterwalder and Yves Pigneur, the book introduces the Business Model Canvas, a strategic tool that helps organizations visualize, design, and reinvent their business models. It provides practical techniques and examples from leading companies, making it an essential resource for entrepreneurs, executives, and business strategists. ## Key Concepts - Introduction to the Business Model Canvas - Understanding and defining value propositions - Identifying and segmenting customer segments - Exploring channels for delivering value - Building and maintaining customer relationships - Developing revenue streams and pricing models - Identifying key resources, activities, and partnerships - Analyzing cost structures and financial viability ## Related Notes - [[An Introduction to the Business Model Canvas]] - [[What is a business model?]] - [[What are customer segments?]] - [[What are channels?]] - [[What are revenue streams?]] - [[What are key resources?]] - [[What are key partners?]] - [[What are key activities?]] - [[What are costs?]]