The preferred teaching methods in most entrepreneurship courses include the case method and [[business plan]] writing.
The case method is primarily used to help students understand the various decision-making options entrepreneurs face. This involves classroom discussions that must be guided by the instructor to achieve the learning objectives. However, this approach does not allow students to fully experience the challenges faced by entrepreneurs. Additionally, these cases often involve situations from several years ago and do not accurately reflect the current options available to entrepreneurs.
The business plan is often seen as a necessary document for securing investments. However, business angels and venture capitalists are not interested in lengthy business plan documents; they want evidence supporting the assumptions on which the plan is based. Furthermore, business plans rarely survive initial interactions with customers. Although they are important for large companies launching new products or services - since these companies have more knowledge about their customer base than startups do - they are less effective for new ventures.
In this course, the educational approach is centered around [[experiential learning]], where entrepreneurship is taught as “a method that goes beyond understanding, knowing, and talking; it requires using, applying, and acting” (Neck 2011). The [[Lean Startup]] principles provide guidelines for students to experience the challenges of discovering and executing a new business opportunity while designing a [[business model]] through [[agile development|agile]] and [[customer development]].
Students work independently and in teams, utilizing online training materials and applying them to their projects. Most classes will follow a [[flipped classroom]] model, in which students present how their projects have evolved over the week and share lessons learned with instructors, mentors, guest speakers, and fellow students.
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