Market pull, also known as demand-pull, refers to the process by which the needs and demands of consumers drive the development of new products or services. In this scenario, companies respond to market signals indicating what customers want or need, and they innovate accordingly to meet these demands. This approach contrasts with technology push, where innovations are driven by technological advancements without direct input from consumer demand. Market pull often involves identifying gaps in the market or unmet needs and then developing solutions that satisfy these demands. It emphasizes customer feedback, market research, and trend analysis to guide product development. By aligning innovation with consumer preferences, businesses can increase their chances of success in the marketplace. Another way of driving new products, services, or technologies to market is [[technology push]]. While market pull refers to innovations driven by consumer demand, technology push involves advancements driven by research and development, often before a specific market need is identified.