In the technology push process, it is important to define the [[emerging technology]] clearly so that non-experts can understand it. This clarity helps engage stakeholders, including investors and partners who may not have a technical background. It also facilitates technology transfer by enabling experts in commercialization and market development to apply their knowledge effectively, even if they are not specialists in the specific technology. A simplified explanation helps identify broader market opportunities and ensures consistent understanding among all parties, reducing misinterpretation. This approach supports the adoption and integration of the technology by making its benefits and applications accessible to a wider audience, thereby increasing the likelihood of successful commercialization. See an example of [[defining and communicating the IoT technology]]. Next: [[Identification of technology features]] Back to [[Technology Assessment]]