The technology push process can follow a [[structured process|structured approach]] with five key steps: 1. [[technology definition and communication]]: Clearly define the technology in accessible terms to ensure all stakeholders, including non-experts, understand its core concepts and potential benefits. 2. **[[Identification of technology features]]:** Once the technology is clearly defined, the next step involves recognizing and understanding the core features and capabilities of an [[emerging technology]]. It requires innovation teams to explore what the technology can do, its potential advantages over existing solutions, and any unique characteristics it possesses. 3. **[[Identification of application areas]]:** Once the technology's features are well understood, the next step is to identify possible application areas where these features could provide significant value. [[ideation tool|Ideation tools]] can be used to match technological capabilities with market needs or problems that have not yet been addressed effectively by existing solutions. 4. **[[decision for one opportunity]]:** After identifying multiple potential application areas, innovation teams must prioritize and select one opportunity to focus on initially. This decision is typically based on criteria such as market size, growth potential, competitive landscape, alignment with the team's expertise or experience, ease of entry into the market, regulatory considerations, and expected return on investment. 5. **[[mapping of the customer ecosystem]]:** Once an opportunity is selected, it’s crucial to understand the customer ecosystem for that particular application area. This involves identifying all stakeholders involved in purchasing decisions or influencing product adoption and understanding their needs and pain points. Engaging with potential customers early through pilots or prototypes can provide valuable insights into how well the technology meets their needs and what adjustments might be necessary. Next: [[Identification of technology features]] Back to [[Technology Assessment]]