In customer development, a pivot refers to a fundamental change in the business model or product strategy based on feedback and insights gathered from customers. This concept is often associated with the [[Lean Startup]] methodology, popularized by Eric Ries and based on the [[customer development]] methodology by Steve Blank. A pivot is typically made when initial assumptions about the product, market, or business model prove to be incorrect or suboptimal. The goal of a pivot is to find a more viable path for achieving success by better aligning with customer needs and market opportunities.