Traditional entrepreneurship focuses on creating and managing businesses with the primary goal of generating profit and ensuring financial growth. Entrepreneurs in this area identify market opportunities, develop products or services, and implement strategies to maximize revenue and shareholder value. The success of traditional entrepreneurship is often measured by financial metrics such as profitability, market share, and return on investment. This type of entrepreneurship typically emphasizes innovation, competitive advantage, and scalability. The entrepreneur's role involves risk-taking, resource management, and strategic planning to achieve economic success. [[social entrepreneurship|Social entrepreneurship]] differs in its mission to address social, environmental, or community issues while maintaining financial sustainability.