Purpose refers to the underlying reason or motivation that drives individuals or organizations to pursue specific goals and actions. It is a guiding principle that provides direction and meaning, often aligning with personal values, beliefs, or a broader mission. In the context of entrepreneurship, purpose can serve as a foundational element that inspires innovation, resilience, and commitment. It can help entrepreneurs navigate challenges and make decisions that are consistent with their long-term vision. A strong sense of purpose can also foster engagement and satisfaction, personally and within teams, as it connects daily activities to a larger, more meaningful objective.