The Business Model Canvas is a strategic management tool that provides a comprehensive framework for developing and visualizing a [[business model]]. It is particularly useful for [[for-profit organization|for-profit organizations]], including [[company|companies]] and [[startup|startups]], as it helps them articulate and align their business activities with their strategic goals. This introduction to the Business Model Canvas will explore its core components, such as value proposition, customer segments, channels, customer relationships, revenue streams, key resources, key partners, key activities, and cost structures. By understanding these elements, businesses can effectively map out how they create, deliver, and capture value, ensuring a holistic approach to business planning and execution. This note will serve as a first guide to understanding and applying the Business Model Canvas in various entrepreneurial contexts. ## Sections - [[Focus on for-profit organizations (companies and startups)]] - [[What is a business model?]] - [[What is the value proposition?]] - [[What are customer segments?]] - [[What are channels?]] - [[What are customer relationships?]] - [[What are revenue streams?]] - [[What are key resources?]] - [[What are key partners?]] - [[What are key activities?]] - [[What are costs?]] ## Activities - Create a first version of your Business Model Canvas using the following Google Slides document [BMC Tool](https://docs.google.com/presentation/d/1FZ9Idb2aqv2px3P5i_NR4bfA6HuxpavLBKj_EC7wsqU/copy) - Watch Lesson 3 (Business Models and Customer Development, Part I) of [[Udacity - How to Build a Startup]] - Read Chapter 1 - Canvas of the [[Business Model Generation Book]] ## Concepts - [[value proposition]] - [[customer problem]] - [[customer need]] - [[customer segment]] - [[customer archetype]] - [[customer persona]] - [[channel]] - [[physical channels]] - [[digital channels]] - [[direct channel]] - [[indirect channel]] - [[sales channel]] - [[communication channel]] - [[distribution channel]] - [[customer support channel]] - [[customer relationships]] - [[customer lifecycle funnel]] - [[get customers]] - [[keep customers]] - [[grow customers]] - [[revenue stream]] - [[revenue model]] - [[pricing]] - [[key resource]] - [[capital resources]] - [[physical resources]] - [[intellectual resources]] - [[human resources]] - [[key partner]] - [[supplier]] - [[strategic alliance]] - [[joint venture]] - [[key activity]] - [[cost structure]] - [[fixed costs]] - [[variable costs]] Next: [[Testing Business Model Hypotheses]] Back to [[Entrepreneurship, Innovation and Technology Transfer (EITT)|EITT Home]]