A communication channel refers to the medium or platform through which information is exchanged between a company and its customers, prospects, or stakeholders. This can include traditional methods like phone calls and face-to-face meetings, as well as digital means such as emails, social media, websites, and chat applications. Effective communication channels are crucial for conveying messages clearly and building relationships with customers. Unlike [[sales channel|sales channels]], which focus on the pathways through which a product or service is sold to the customer, [[distribution channel|distribution channels]] deal with the logistics of delivering products to consumers, and [[customer support channel|customer support channels]] provide assistance and resolve customer issues post-purchase. Communication channels specifically emphasize the exchange of information and engagement throughout various stages of the customer journey.