A customer archetype is a detailed profile that represents a specific segment of a business's target audience, including the key characteristics, behaviors, and needs of that group. It serves as a fictional yet realistic representation of an ideal customer, helping businesses understand and anticipate the preferences and motivations of their audience. By defining customer archetypes, companies can tailor their marketing strategies, product development, and communication efforts to better align with the expectations and desires of their target market. These archetypes are typically developed through research and data analysis, incorporating demographic information, psychographic traits, buying habits, and pain points to create a comprehensive picture of different customer types. A customer archetype is a broad, generalized representation of a target customer group based on shared characteristics. It differs from a [[customer persona]], which is a detailed, specific profile of an ideal individual within that group, often including personal demographics, behaviors, and motivations.