The customer lifecycle funnel is a conceptual model that outlines the stages a customer goes through in their relationship with a business, focusing on acquiring, retaining, and expanding customer value. The "[[get customers|Get]]" stage involves attracting potential customers through marketing efforts, such as advertising and promotions, to generate awareness and interest in the products or services. The "[[keep customers|Keep]]" stage focuses on retaining existing customers by enhancing their experience through excellent customer service, personalized communication, and loyalty programs to ensure satisfaction and prevent churn. Lastly, the "[[grow customers|Grow]]" stage aims to increase the value of existing customers by upselling or cross-selling additional products or services, encouraging repeat purchases, and fostering long-term loyalty. This lifecycle approach helps businesses strategically manage customer relationships to maximize lifetime value.