A customer need refers to the underlying desires or requirements that drive a customer's purchasing decisions. These needs can be functional, such as the need for a product to perform a specific task, or emotional, such as the desire for a sense of belonging or status. Understanding customer needs is crucial for entrepreneurs as it helps them design products or services that fulfill these needs, thereby creating value and fostering customer satisfaction. By addressing customer needs, businesses can build strong relationships and loyalty, as they align their offerings with what truly matters to their customers. A [[customer problem]], on the other hand, is a specific issue or pain point that customers encounter, which disrupts their experience or efficiency. While a customer need is about the broader motivations or goals, a customer problem is more focused on the obstacles or challenges that prevent customers from achieving those goals. For example, Facebook primarily fulfills a customer need rather than solving a specific customer problem. The platform addresses the need for social connection and communication by providing a space where users can connect with friends and family, share updates, and engage with content. Other examples are Amazon, Apple, Starbucks or Netflix.