A customer support channel refers to the various platforms and methods a company uses to provide assistance and resolve issues for its customers. These channels can include phone support, email, live chat, social media, and self-service portals like FAQs or knowledge bases. The primary goal of a support channel is to enhance customer satisfaction by addressing inquiries, troubleshooting problems, and offering solutions in a timely manner. Unlike [[sales channel|sales channels]], which focus on promoting and selling products or services; [[communication channel|communication channels]], which are primarily about exchanging information; and [[distribution channel|distribution channels]], which involve the delivery of products or services to customers; support channels are dedicated to post-purchase customer engagement and problem-solving.