Digital channels, also known as Web/Mobile channels or virtual channels, are delivering methods for products or services through online platforms, such as e-commerce websites, mobile apps, cloud services, and social media. These channels enable businesses to reach a global audience, offering convenience and accessibility as customers can browse, purchase, and receive products without leaving their homes. Virtual channels often provide features like personalized recommendations, customer reviews, and seamless payment options, enhancing the overall shopping experience. Virtual channels are particularly advantageous for businesses looking to scale quickly and reduce operational costs associated with physical locations. Unlike [[physical channels|physical channels]], which require face-to-face interactions and tangible spaces, virtual channels operate entirely online, allowing for 24/7 availability and the ability to serve a larger, more diverse customer base. The [[get customers]] phase focuses on acquiring visitors (e.g., through SEM) and activating them (getting them to sign up or purchase). [[keep customers|Keeping]] and [[grow customers|growing]] often leverage digital tools like email, social media, and in-app offers.