A direct channel refers to a distribution method where a company sells its products or services directly to the end consumer without any intermediaries. This approach allows businesses to have full control over the sales process, customer interactions, and pricing strategies, often leading to a more personalized customer experience. Direct channels can include company-owned retail stores, online shopping platforms, or direct mail campaigns. In contrast, an [[indirect channel]] involves intermediaries such as wholesalers, distributors, or retailers who act as middlemen between the company and the end consumer, which can broaden market reach but may reduce control over how products are marketed and sold.