A distribution channel refers to the path or route through which goods and services travel from the producer or manufacturer to the final consumer. It involves a network of intermediaries such as wholesalers, distributors, retailers, and agents who facilitate the transfer of products by performing various functions like transportation, storage, and sales. The primary aim of a distribution channel is to ensure that products reach consumers efficiently and effectively while maximizing market coverage. Unlike distribution channels, [[sales channel|sales channels]] focus specifically on the methods used to sell products directly to consumers, [[communication channel|communication channels]] are concerned with how businesses convey messages to their audience, and [[customer support channel|customer support channels]] deal with providing assistance and resolving issues for customers post-purchase.