"Get customers" is the initial stage in the [[customer lifecycle funnel]], which focuses on acquiring new customers. This phase involves identifying potential customers and converting them into actual buyers through various marketing and sales strategies. The goal is to attract attention, generate interest, and persuade prospects to choose your product or service over competitors. Techniques commonly used in this stage include advertising, promotions, social media marketing, content marketing, search engine optimization (SEO), and lead generation campaigns. Successfully getting customers sets the foundation for the subsequent stages of [[keep customers|keeping]] and [[grow customers|growing]] them by establishing an initial relationship that can be nurtured over time.