"Grow customers" in the funnel of get, keep, and grow customers refers to strategies and activities aimed at increasing the value derived from existing customers. This phase focuses on deepening the relationship with current clients by encouraging them to purchase more frequently, buy higher-value products or services, or engage with additional offerings. Techniques such as upselling, cross-selling, personalized marketing, loyalty programs, and enhancing customer experience are often employed to achieve this growth. The goal is to maximize customer lifetime value by transforming satisfied customers into advocates who not only continue doing business but also potentially refer new customers, thereby contributing to the overall expansion of the business.