An indirect channel refers to a distribution pathway where a company relies on intermediaries, such as wholesalers, retailers, or agents, to deliver its products or services to the end consumer. This approach allows businesses to leverage the established networks and expertise of these intermediaries to reach a wider audience without having to manage every aspect of the distribution process themselves. Indirect channels can be beneficial for companies looking to expand their market presence quickly and efficiently without incurring the costs associated with building their own distribution infrastructure. In contrast, a [[direct channel]] involves selling products or services directly to consumers without any intermediaries, allowing for more control over the customer experience but often requiring more resources and effort in managing sales operations.