A key activity refers to the critical actions and operations that a company must perform to deliver its [[value proposition]], reach its [[customer segment|customer segments]], and sustain its[[ revenue stream|revenue streams]]. These activities are essential for creating and offering products or services, maintaining [[customer relationships|customer relationships]], and ensuring efficient operations. They can include production processes, marketing strategies, research and development, supply chain management, and customer service. The specific key activities of a business depend on its industry, goals, and strategic approach.