A key partner refers to an entity or individual that collaborates with a company to achieve common goals and enhance the [[value proposition]] offered to [[customer segment|customers]]. Key partnerships can take various forms, such as [[strategic alliance|strategic alliances]], [[joint venture|joint ventures]], or [[supplier]] relationships, each contributing unique resources or expertise that complement the company's operations. A [[key supplier]] can be considered a type of partner because they provide essential goods or services that are integral to the production process or service delivery of the business. By ensuring a steady and reliable supply of inputs, suppliers help maintain operational efficiency and product quality, ultimately supporting the company's ability to meet customer demands and sustain competitive advantage.