A key partner refers to an entity or individual that collaborates with a company to achieve common goals and enhance the [[value proposition]] offered to [[customer segment|customers]]. Key partnerships can take various forms, such as [[strategic alliance|strategic alliances]], [[joint venture|joint ventures]], or [[supplier]] relationships, each contributing unique resources or expertise that complement the company's operations. A [[key supplier]] can be considered a type of partner because they provide essential goods or services that are integral to the production process or service delivery of the business. By ensuring a steady and reliable supply of inputs, suppliers help maintain operational efficiency and product quality, ultimately supporting the company's ability to meet customer demands and sustain competitive advantage. In the [[Business Model Canvas (BMC)|Business Model Canvas]], key partnerships represent one of the nine main components. This block identifies the network of suppliers and partners that support a business in meeting its objectives and improving its [[value proposition]]. Key partnerships allow organizations to access external resources, manage risk, and improve operational efficiency. By defining key partnerships, businesses can work with other entities to complement their own [[key activity|key activities]] and [[key resource|key resources]], reach new markets, and encourage innovation.