A key resource in a business model refers to the critical assets that are essential for a company to deliver its [[value proposition]], reach its [[customer segment|customers]], maintain [[customer relationships|customer relationships]], and ultimately generate [[revenue stream|revenue]]. These resources can be tangible or intangible and include [[physical resources|physical assets]] like manufacturing facilities and equipment, [[intellectual property]] such as [[patent|patents]] and [[trademark|trademarks]], [[human resources]] comprising skilled personnel and expertise, [[financial resources]] like capital and credit lines, and digital assets including software and data. The nature of key resources varies depending on the industry and business strategy; however, they are fundamental in enabling a company to operate efficiently, innovate, compete effectively in the marketplace, and achieve its strategic objectives. In the [[Business Model Canvas (BMC)|Business Model Canvas]], key resources represent one of its nine main components. This block identifies the essential assets required for a business to deliver its [[value proposition]], reach [[customer segment|customer segments]], and maintain operations. Key resources support a company’s ability to create, deliver, and capture value. By defining these resources, organizations can confirm that they possess the assets needed to implement their strategies effectively and maintain their position in the market.