A key resource in a business model refers to the critical assets that are essential for a company to deliver its [[value proposition]], reach its [[customer segment|customers]], maintain [[customer relationships|customer relationships]], and ultimately generate [[revenue stream|revenue]]. These resources can be tangible or intangible and include [[physical resources|physical assets]] like manufacturing facilities and equipment, [[intellectual property]] such as [[patent|patents]] and [[trademark|trademarks]], [[human resources]] comprising skilled personnel and expertise, [[financial resources]] like capital and credit lines, and digital assets including software and data. The nature of key resources varies depending on the industry and business strategy; however, they are fundamental in enabling a company to operate efficiently, innovate, compete effectively in the marketplace, and achieve its strategic objectives.