Physical channels refer to a tangible, face-to-face method of delivering products or services to customers. This includes traditional retail stores, showrooms, and any other brick-and-mortar locations where customers can physically interact with a product or service. Physical channels allow for direct customer engagement, providing opportunities for personalized service, immediate product access, and hands-on experiences. They are particularly valuable for products that benefit from in-person demonstrations or consultations, such as electronics, fashion, or automobiles. While physical channels can enhance customer relationships through personal interaction, they also involve higher operational costs compared to virtual channels, such as rent and staffing. While physical channels can enhance customer relationships through personal interaction, they also involve higher operational costs compared to [[digital channels]], which offer digital interactions through online platforms and can reach a broader audience with lower overhead. The [[get customers]] phase in physical channels typically follows steps like awareness, interest, consideration, and purchase, often requiring significant effort in paid and earned media before direct customer interaction. [[keep customers|Keeping]] and [[grow customers|growing]] customers might involve loyalty programs or direct mail.