A revenue stream refers to the various sources from which a company earns money from its business activities. It represents the different ways a company generates income, ensuring financial sustainability and growth. Revenue streams can include [[asset sale|asset sales]], [[usage fee|usage fees]], [[subscription fee|subscription fees]], [[renting]], [[leasing]], [[licensing]] rights, [[intermediation fee|intermediation fees]], [[advertising]], and other forms of monetization. A company might use different revenue streams for different [[customer segment|customer segments]]. Each revenue stream contributes to the overall financial health of the business and is often tailored to align with the company's strategic goals and market opportunities. Revenue streams represent one of the nine main building blocks in the [[Business Model Canvas (BMC)|Business Model Canvas]]. It identifies how a business obtains value and generates income from its [[customer segment|customer segments]]. It includes different methods by which a company may earn money, such as sales, subscriptions, licensing, and other models. By defining revenue streams, businesses can align financial strategies with their overall business model.