A sales channel refers to the pathway or route through which a company sells its products or services to customers. It encompasses the various methods and platforms used to reach potential buyers, such as direct sales, online marketplaces, retail stores, or third-party distributors. The primary goal of a sales channel is to facilitate transactions and drive revenue by making products accessible to consumers in the most efficient manner. Unlike [[communication channel|communication channels]], which focus on delivering messages and engaging with customers; [[distribution channel|distribution channels]], which are concerned with the logistics of getting products from manufacturers to end-users; and [[customer support channel|customer support channels]], which provide assistance and service post-purchase; sales channels are specifically designed for executing the sale itself.