The way you deliver the product to your customer is represented in the box labeled "[[channel|Channels]]" of the [[Business Model Canvas (BMC)]]. Channels describe the various methods and pathways a company uses to communicate with and reach its customer segments to deliver its value proposition. These can include direct channels, such as a company's own sales force or website, and indirect channels, such as partner stores or distributors. The choice of channels is crucial as it affects the customer experience, the efficiency of delivery, and the overall reach of the business. Effective channels ensure that customers can easily access and purchase the product or service, enhancing customer satisfaction and loyalty. By carefully selecting and managing channels, businesses can optimize their operations and reduce costs while maximizing customer engagement and satisfaction. The Business Model Canvas encourages companies to consider how their channels integrate with customer preferences and behaviors, ensuring that the delivery of products and services aligns with the expectations and needs of each customer segment. Channels can be [[physical channels|physical]] or [[digital channels|virtual]]. Physical channels, such as retail stores, involve face-to-face interactions, while virtual channels, like e-commerce websites, offer digital interactions, each catering to different customer preferences and accessibility needs. Channels can also be [[direct channel|direct]] or [[indirect channel|indirect]], or related with [[sales channel|sales]], [[communication channel|communication]], [[distribution channel|distribution]] or [[customer support channel|customer support]]. ## Activity - Watch the video [Business Model Canvas Channels](https://youtu.be/Q7_HU07fINo?si=V4iCiteDtKfVxTWd) ([[Udacity - How to Build a Startup]], Lesson 3.5) Next: [[What are customer relationships?]] Back to: [[An Introduction to the Business Model Canvas]]