[[key activity|Key activities]] in a business model refer to the essential actions and processes that a company must perform to make its business model work effectively. These activities are crucial for delivering the [[value proposition]], reaching [[customer segment|customer segments]], and maintaining efficient operations. Depending on the nature of the business, key activities can vary significantly. For instance, a company might focus on production if it manufactures goods, engage in problem-solving if it provides consulting or engineering services, or manage supply chains if it deals with logistics. Identifying and mastering these key activities is vital for ensuring the business operates smoothly and achieves its strategic objectives. ## Activity - Watch the video [Business Model Canvas Key Activities](https://youtu.be/V7vr3JSx-yY) ([[Udacity - How to Build a Startup]], Lesson 3.10) Next: [[What are costs?]] Back to: [[An Introduction to the Business Model Canvas]]