Key resources in the [[Business Model Canvas (BMC)]] are the essential assets required to make the business model work effectively. These resources can be financial, such as [[financial resources|capital]] or lines of credit, or [[physical resources|physical]], like manufacturing plants, specialized machinery, or delivery vehicles. Additionally, [[intellectual resources]], such as patents or customer lists, and [[human resources]], including skilled personnel like programmers, hardware designers, or manufacturing experts, are crucial. The interaction between intellectual and human capital is also a significant aspect of key resources, emphasizing the need to acquire and retain talented individuals who can drive the business forward. Identifying and securing these key resources is vital for the successful execution and sustainability of the business model. ## Activity - Watch the video [Business Model Canvas Key Resources](https://youtu.be/pLdWfcLNZ1A) ([[Udacity - How to Build a Startup]], Lesson 3.8) Next: [[What are key partners?]] Back to: [[An Introduction to the Business Model Canvas]]