Revenue streams in the [[Business Model Canvas (BMC)]] refers to how a company generates income from selling its products or services to [[customer segment|customer segments]]. It involves determining what value the customer is willing to pay for and strategizing on how to capture that value over time. This could involve direct sales, transaction-based pricing, freemium models where the product is initially free with the hope of later conversion, or license and subscription models. It's important to distinguish between the [[revenue model]], which is the overall strategy, and [[pricing]], which are the specific amounts charged. Understanding the right revenue streams and models requires interacting with a large number of customers to gain insights into what works best. ## Activity - Watch the video [Business Model Canvas Revenue Streams](https://youtu.be/i2frxfkIsFA) ([[Udacity - How to Build a Startup]], Lesson 3.7) Next: [[What are key resources?]] Back to: [[An Introduction to the Business Model Canvas]]