The Concierge experiment is a simulation experiment used to validate desirability, feasibility, and viability. It is ideally suited for learning what steps are needed to create, capture, and deliver value to a customer. It involves creating a customer experience and delivering value manually, with people instead of using technology. Unlike the [[Wizard of Oz]] experiment, the people involved are obvious to the customer.   To prepare the Concierge experiment, you need to plan the steps of creating the product manually, and create a board to track the orders and steps needed. You also need to test the steps with someone first to make sure they work. If taking orders on the web, you need to make sure analytics are integrated. Otherwise, you should document the numbers on grid paper or Excel. To execute the experiment, you should receive orders, conduct the experiment, document how long it takes to complete the tasks and gather feedback from customers with interviews and surveys.   To analyze the experiment, you should review your customer feedback and your metrics, including the length of time for task completion, where you experienced delays in the process, and how many customers purchased. You should use these findings to improve your next concierge experiment and to help inform where to automate the process.