The discovery experiment of an email campaign is ideal for quickly testing your value proposition with a customer segment. Email campaigns are not ideal as a replacement for face-to-face customer interaction. To prepare an email campaign, you should define your email campaign goal and create your series of "drip emails" to incrementally deliver value to the customer over days or weeks. You should also send test emails internally to review content and images.   To execute an email campaign, you should set up your email tool with a series of emails and determine the best day and time to send each email. Then you should track customer behavior, including open rates, click-through rates, and conversions.