Link tracking involves using a unique, trackable hyperlink to gather detailed information about your value proposition. To prepare for this experiment, you need to define where you will include the link, create a clear call to action, integrate analytics to track link views and clicks and create the destination that will load once the customer clicks the link.   To execute the experiment, you make your link live and share it with customers, allowing it to run for several days or weeks to give people time to click. Following this, you analyze the data by calculating the conversion rate on the link click rate, comparing it to the behavior on your destination, and using what you've learned to refine and split-test your link copy.   Link tracking is relatively cheap, as most online web analytics, online ads, and email software provide the ability to track unique URL links. The setup time is short, especially if you use existing software, but you'll need to create the links for your different digital media formats. The run time is typically a few weeks to allow for sufficient customer interaction.