Pretend-to-own is a method where you simulate the experience of using a solution to learn about customer jobs, pains, and gains. It involves creating a non-functioning replica of your solution and then documenting your activities as if you were using it. This approach allows you to gain firsthand insights that can help shape your idea and value proposition. To prepare for a pretend-to-own experiment, you need to have an idea that you want to validate and some creativity on how to create a non-functioning replica of it. Basic design and research skills are helpful for this experiment.   After experimenting, you can use the notes from your interviews to inform your pretend-to-own design and scenarios. You can also create a [[brochure]] that conveys the value proposition of the solution to test with customers or write up a [[datasheet]] on what the specifications should be for the solution.