Search trend analysis is a discovery experiment that uses search data to investigate interactions among online searchers, the search engine, or the content during searching episodes. It is a valuable tool for performing market research and uncovering trends. This method helps to explore customer interest and behavior by analyzing what people search for online. To prepare for search trend analysis, you need to define the research questions, identify relevant keywords, and select tools for trend analysis. This involves determining what you want to learn about customer needs or interests and choosing the right platforms or software to analyze search data effectively. The execution of search trend analysis involves using tools to gather data on search volumes, trending keywords, and related search queries. After gathering the data, it's crucial to analyze it to identify patterns, changes in search behavior, and insights into customer needs or interests. The analysis results can then be used to inform business decisions, such as refining value propositions or identifying new opportunities.