A simple landing page is a simple digital web page that clearly illustrates your Value Proposition with a call to action. It is used to determine if your Value Proposition resonates with your customer segment.   To prepare a landing page, you should choose a template or layout that supports your industry, find high-quality, royalty-free photos for your design, and purchase a short, memorable domain name that reinforces your brand. Your Value Proposition statement should be included above the fold in large font, and your call-to-action email signup should be placed above the fold, below your Value Proposition statement. Customer pains, your solution, and customer gains should be included below the call to action, and analytics should be integrated and confirmed to be working. Website requirements such as logo, brand, contact, terms of service, and cookie and privacy policy information should also be included.   To execute a landing page experiment, you should make your landing page live on the web and drive traffic to your page. Then, you should analyze your analytics on how many people viewed your landing page, signed up with their email address, and spent time or engaged with the page by clicking and scrolling. You should also analyze how different traffic sources converted and use these findings to refine your Value Proposition and contact those who signed up for interviews.