A social media campaign is a discovery experiment used to test a value proposition. To prepare a social media campaign, you should define which social media platforms you will use, create your target audience, ad campaign length, and budget, and choose your cost-per-click option. You should also include your business name and logo, craft a value statement from your Value Proposition Canvas, create a compelling image that reinforces your value statement, and include the destination URL that directs to a landing page.   To execute a social media campaign, you should run your social media ad once approved and monitor how it performs daily with ad spend, impressions, click-through rate, comments, and shares. To analyze a social media campaign, you should analyze your ad performance daily, and if you are spending a large amount of money for a very low click-through rate, pause the campaign, iterate on your text and images, and then run the campaign again.