Web traffic analysis involves collecting, reporting, and analyzing website data to identify patterns in customer behavior. This analysis aids in understanding how customers interact with a website, which can provide insights into user preferences and potential areas for improvement.   To conduct this experiment, one needs technological and data analysis capabilities. The process includes defining the analysis parameters and utilizing tools to track and examine website traffic, thereby revealing customer behavior patterns.   Web traffic analysis is valuable for businesses with an existing online presence, as it leverages actual customer interactions to inform decisions. The insights gained can guide further experiments and adjustments to better meet customer needs and enhance the overall user experience.