The validation experiments are designed to confirm the feasibility and practicality of a business idea by providing strong evidence.
The validation experiments can be categorized into:
- Interaction Prototypes
- Call to Action Prototypes
- Simulation Prototypes
Examples of Interaction Prototypes include [[clickable prototype|clickable prototypes]], [[single-feature MVP]] and [[Concierge]]. Call to Action experiments include a [[simple landing page]], [[crowdfunding]], [[presale]], and [[validation survey]]. [[Wizard of Oz]], [[Mock Sale]] are examples of simulation experiments.
Each experiment type serves a different purpose in validating a business idea. For instance, Interaction Prototypes like [[clickable prototype|clickable prototypes]] and [[single-feature MVP|single feature MVPs]] are used to test product concepts and core promises, while Call to Action experiments like [[presale|presales]] and [[crowdfunding]] gauge customer interest and willingness to pay. Simulation experiments such as [[Wizard of Oz]] and [[Mock Sale]] simulate business operations to gather evidence on feasibility and viability.
The key lesson is that validation experiments provide concrete evidence to support decision-making in the business execution phase, ensuring that the business idea is likely to succeed.
Next: [[Minimum features to gather feedback]]
Back to: [[Testing Business Model Hypotheses]]