Customer gain refers to the positive outcomes or benefits that a customer experiences from using a product or service. These gains can include improved efficiency, cost savings, enhanced satisfaction, or any other advantage that fulfills the customer's needs and expectations. Customer gains motivate customers to choose one product over another and can influence their loyalty and support for the brand. In contrast, [[customer pain]] is an issue or problem that the customer faces while using a product or service, such as inefficiencies, high costs, dissatisfaction, or unmet needs. While customer gains attract and retain customers by adding value to their experience, customer pains can deter them by creating obstacles and frustrations.