In a [[business model]], pain reliever, or painkiller, refers to a solution or feature that directly addresses and alleviates specific problems or challenges customers face. It is designed to reduce or eliminate the "pain points" that customers experience, thereby enhancing their satisfaction and loyalty. Pain relievers are essential because they provide immediate and tangible benefits, making a product or service more attractive to potential users. Pain relievers correlate with [[gain creator|gain creators]], which are elements that enhance customer outcomes and benefits, by not only solving existing problems but also by potentially turning those solutions into opportunities for added value. Together with [[product feature|product features]], pain relievers ensure that the offering meets basic needs and exceeds expectations by transforming challenges into advantages.