A product feature in the value proposition refers to a specific attribute or characteristic of a product that is designed to meet the needs and preferences of customers. It is an integral part of how a company communicates the benefits and advantages of its product, helping to differentiate it from competitors. Product features are essential in illustrating how a product fulfills customer requirements and expectations, serving as tangible evidence of the value offered. These features correlate with [[gain creator|gain creators]] and [[pain reliever|painkillers]] by directly addressing customer desires (gains) or alleviating specific problems (pains). By aligning product features with gain creators and painkillers, companies can effectively enhance customer satisfaction and loyalty by ensuring their offerings resonate with what customers truly value.