This section examines the essential components for developing a strong value proposition, which is important for achieving [[product-market fit]]. It provides guidance on understanding the elements of a [[value proposition]], including product features, solutions to customer problems, and benefits provided. Additionally, it highlights the importance of identifying your [[customer archetype]]. The section also discusses creating a [[Minimum Viable Product (MVP)]] suitable for both physical and digital platforms, addressing common challenges, and offering advice on effectively communicating your distinct value. ## Sections - [[Introduction to Value Proposition and Product-Market Fit]] - [[Components of Value Proposition and Minimum Viable Product]] - [[The Importance of the Customer Archetype]] - [[Value Proposition - Product and Services]] - [[Pain Killers and Gain Creators]] - [[Minimum Viable Product for Physical and Web or Mobile Channels]] - [[The Primary Purpose of the MVP]] - [[Common Mistakes with Value Proposition]] - [[Developing Your Value Proposition]] - [[Market Opportunity Analysis]] ## Concepts - [[product feature]] - [[pain reliever]] - [[gain creator]] - [[customer pain]] - [[customer gain]] - [[Total Addressable Market (TAM)]] - [[Serviceable Available Market (SAM)]] - [[Serviceable Obtainable Market (SOM)]] ## Activities - Watch Lesson 5 (Value Proposition) of [[Udacity - How to Build a Startup]] Next: [[Who Will Be Your Target Market?]] Back to [[Entrepreneurship, Innovation and Technology Transfer (EITT)|EITT Home]]