This section examines the essential components for developing a strong value proposition, which is important for achieving [[product-market fit]]. It provides guidance on understanding the elements of a [[value proposition]], including product features, solutions to customer problems, and benefits provided. Additionally, it highlights the importance of identifying your [[customer archetype]]. The section also discusses creating a [[Minimum Viable Product (MVP)]] suitable for both physical and digital platforms, addressing common challenges, and offering advice on effectively communicating your distinct value.
## Sections
- [[Introduction to Value Proposition and Product-Market Fit]]
- [[Components of Value Proposition and Minimum Viable Product]]
- [[The Importance of the Customer Archetype]]
- [[Value Proposition - Product and Services]]
- [[Pain Killers and Gain Creators]]
- [[Minimum Viable Product for Physical and Web or Mobile Channels]]
- [[The Primary Purpose of the MVP]]
- [[Common Mistakes with Value Proposition]]
- [[Developing Your Value Proposition]]
- [[Market Opportunity Analysis]]
## Concepts
- [[product feature]]
- [[pain reliever]]
- [[gain creator]]
- [[customer pain]]
- [[customer gain]]
- [[Total Addressable Market (TAM)]]
- [[Serviceable Available Market (SAM)]]
- [[Serviceable Obtainable Market (SOM)]]
## Activities
- Watch Lesson 5 (Value Proposition) of [[Udacity - How to Build a Startup]]
Next: [[Who Will Be Your Target Market?]]
Back to [[Entrepreneurship, Innovation and Technology Transfer (EITT)|EITT Home]]