A customer's job refers to the tasks or problems that a customer aims to accomplish or solve using a [[product]] or [[service]]. It is essentially what the customer is trying to achieve, whether it's completing a specific task, achieving a particular goal, or fulfilling a need. Understanding the customer's job is crucial for businesses as it helps them design and deliver products or services that effectively address these needs, thereby enhancing customer satisfaction and loyalty. Customer jobs can be categorized into three main types: [[functional customer job|functional]], [[social customer job|social]], and [[emotional customer job|emotional]].