A dual-sided market is a specific type of business model that brings together two distinct but interdependent groups of customers, providing value to each by facilitating their interaction. The platform's success relies on attracting and serving both sides effectively, as the presence and activity of one group often directly benefit the other. For example, a ride-sharing app connects drivers and riders. While dual-sided markets are a form of [[multi-sided market]] (involving more than one customer segment), they differ from [[single-sided market|single-sided markets]] which focus solely on serving a single type of customer.