An emotional customer job refers to the feelings or emotional states that customers aim to achieve or avoid when interacting with a product, service, or brand. These psychological motivations drive consumer behavior, such as the desire for security, pride, excitement, or peace of mind. Emotional jobs often involve how customers want to feel during and after using a product or service and can influence their purchasing decisions. Unlike [[functional customer job|functional jobs]], which focus on practical aspects of a product (such as solving a problem or completing a task), emotional jobs address the affective needs of customers. [[social customer job|Social jobs]] relate to how customers wish to be perceived by others when using a product or service; thus, emotional jobs can intersect with social jobs when consumers use products not only to fulfill personal emotional needs but also to influence their social image and relationships.