A functional customer job refers to the specific tasks or problems that a customer aims to accomplish or solve when using a product or service. It focuses on the practical aspects of what the customer needs to complete, achieve, or fulfill. This concept is central to understanding how products and services can be designed to meet the core requirements of customers effectively. Functional jobs are often complemented by [[social customer job|social]] and [[emotional customer job|emotional jobs]], which address the customer's desire for social acceptance, status, emotional satisfaction, or personal well-being. While functional jobs focus on the "what" of customer needs, social and emotional jobs provide insights into motivations that drive purchasing decisions.