A resegmented market is a [[market type]] that involves the identification of a specific segment within an existing market and offering a product or service that better meets their particular needs, often through a lower-cost approach or by focusing on a unique set of features. This differs from an [[existing market]] where companies compete broadly for the same customer base. Unlike a [[new market]], a resegmented market operates within a known customer landscape, albeit with a more refined focus, rather than creating an entirely new demand. Finally, it's distinct from a [[clone market]], which involves adapting a successful business model from a different geographic location to a local market, rather than specifically targeting a niche within an already established local market.