A single-sided, or one-sided, market is a traditional business model where the value creation does not depend on having distinct classes of customers. The value proposition is designed to meet the needs of each specific group, and the revenue is typically generated directly from their purchases. In contrast, [[multi-sided market|multi-sided markets]] serve and connect multiple distinct customer segments, while [[dual-sided market|dual-sided markets]] represent a specific type of multi-sided market involving precisely two interdependent customer groups.